Celebrating 50 Years Of Hip Hop 

Today, August 11, 2023 marks a monumental milestone: the 50th anniversary of hip hop!

From the streets of the Bronx to a global cultural phenomenon, hip hop has evolved, defying odds and shattering expectations. This day isn't just about celebrating a genre – it's about acknowledging the relentless spirit that birthed it and the power of breaking free from confines.

At Bellargo, we understand the significance of thinking outside the box. Our very first "Bellargo Boy" T-shirt, a design that seemed simple, held a profound message. Just like the words trapped inside the square, hip hop was initially confined to a box of skepticism. But just as the beats broke free, so did the culture. And just as Bellargo persevered, it broke free from being labeled a trend to becoming a legacy.

Why is this anniversary so personal to us?

Hip hop wasn't just music; it was a revolution, a catalyst for change. Our founder Tiffany Williams, a young black entrepreneur, saw herself in the faces of those shaping hip hop's future. Witnessing self-made millionaires who looked like her was more than inspiration; it was a call to action. Just as hip hop was more than a genre, Bellargo became more than a brand – it became a symbol of empowerment and aspiration.

Celebrate with Us: To commemorate this incredible anniversary, we're thrilled to reintroduce the iconic "Bellargo Boy" tee – a nod to where it all began. Shop the exclusive re-release now for a limited time only.